On the other hand, LinkedIn offers higher CTR numbers. However, truth be told, each network can be attributed to different strong points, which is why having a multi-channel strategy is recommended.įor example, TikTok is great for getting views.

With TikTok stepping into the world of social media marketing, all the major platforms are trying to level up their game and come up with new features and creative concepts in an attempt to keep their user base and stay relevant. What's the average video view rate: what percentage of a video do people watch on LinkedIn. What’s the average engagement rate by impressions: we analyze the interaction level per view for those cases in which a post appears multiple times in the same user’s feed. What is the average click-through rate by impressions: we uncover which type of content is more likely to make people click on a post on LinkedIn after seeing it repeatedly. In 2023, LinkedIn’s video views rate stands at an average of 20.58%

Videos make for the best-performing post type in terms of engagementģ. Native documents generate 5x more clicks than any other type of contentĢ. Here is where data comes in!Ĭheck out what the latest LinkedIn content data has revealed and create a solid linkedin content strategy for your brand with these stats! Insights for a top-notch LinkedIn content strategy for 2023ġ. Being a quite unique social media platform, over the years, LinkedIn has turned into a powerful marketing tool, especially for companies in the B2B sphere.īut with the digital landscape evolving so fast, marketers need to be aware of what’s rocking on LinkedIn at this time and try to anticipate what the next big thing is going to be.

Linkedin content marketing